简介: IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
格伦·克洛斯/罗丝·伯恩/泰特·多诺万/阿纳斯塔西亚格里菲斯/马西娅·盖伊·哈登/蒂莫西·奥利芬特/特德·丹森/威廉·赫特/泽利科·伊万内克/布莱特·卡伦/詹姆斯·诺顿/佩姬-图柯/汤姆·奥尔德里奇/扎克瑞·布斯/马里奥·范·皮布尔斯/格伦凯斯乐/里吉斯·菲尔宾/凯莉·蕾帕/菲利斯·索利斯/Todd A. Kessler/亚历珊德拉·达达里奥/诺亚·比恩/提莫斯·J·考克斯/乔·塔特尔/Bill Walters/